How to use your company email as a Google account

Setting up your company email (e.g., [email protected]) as a Google Account is a smart way to access Google’s marketing tools like Google Analytics, Google Tag Manager, and Google Ads. This helps you manage campaigns, track performance, and optimize strategies more effectively.

Using your company email also improves data security and governance. It keeps your personal and professional data separated, ensuring that company information is protected and complies with organizational policies. This setup prevents unauthorized access and maintains data integrity, creating a secure and efficient marketing environment.
Follow this guide to be up and running with your personal company email in less than 5 minutes.

1. Go to Google Account Creation Page: https://accounts.google.com/signup
   
2. Put in your Firstname and Lastname, as you would like it to appear. You can also use e.g. “Marketing Companyname” for shared emails.
   
   
3. Fill in birthday and gender. You can read their reasoning for collecting the data here: Why we ask for birthday and gender
   
   
4. On the next step (“Choose your Gmail address”), click on the “Use your existing email” link instead.
   
   
5. Plot in your personal company email on the next step, verify your email address in the verification email you receive, and that is it.
   
   
6. Await a confirmation email from Google, and insert the forwarded confirmation code to activate your new, pristine Google Account.
   
7. Really, that’s it. You are now a (more) compliant, less at risk of data leaks, company.