Category: Guides

Setting up your company email (e.g., [email protected]) as a Google Account is a smart way to access Google’s marketing tools like Google Analytics, Google Tag Manager, and Google Ads. This helps you manage campaigns, track performance, and optimize strategies more effectively.

Using your company email also improves data security and governance. It keeps your personal and professional data separated, ensuring that company information is protected and complies with organizational policies. This setup prevents unauthorized access and maintains data integrity, creating a secure and efficient marketing environment.
Follow this guide to be up and running with your personal company email in less than 5 minutes.

1. Go to Google Account Creation Page: https://accounts.google.com/signup
   
2. Put in your Firstname and Lastname, as you would like it to appear. You can also use e.g. “Marketing Companyname” for shared emails.
   
   
3. Fill in birthday and gender. You can read their reasoning for collecting the data here: Why we ask for birthday and gender
   
   
4. On the next step (“Choose your Gmail address”), click on the “Use your existing email” link instead.
   
   
5. Plot in your personal company email on the next step, verify your email address in the verification email you receive, and that is it.
   
   
6. Await a confirmation email from Google, and insert the forwarded confirmation code to activate your new, pristine Google Account.
   
7. Really, that’s it. You are now a (more) compliant, less at risk of data leaks, company.

One of the strongest (and there are plenty!) variable types in Google Tag Manager is the RegEx Lookup Table (technically “RegEx Table”). It allows you to look up an output value based on a regex search in an input variable, and makes structuring unstructured data much easier.

If you have never worked with RegEx Table variables, I urge you to start thinking it into your way of working. Yes, they are that good.

But one of the flaws (or maybe limitations is a more fair definition) is the lack of ability to create a multicolumn matrix-sort of variable. Which comes especially much in handy when the setup you are building involves lots of values in different variables. Having all that information collected in one table, and look up a specific value in a specific cell, based on an x and a y coordinate, can make complex datasets easy(-ier) to navigate and maintain.

Let us do an example case and try to build it out, rather than going down the theroretical road.